Branding is the lying that bridges reality and cost.Something to think about from the article, be a person not a personal brand. The writing in it is witty and funny from James Altucher. Tyler Cowen called him very very smart and did a podcast with him recently.
Read the article for clever writing like this:
Cows are branded. Unhealthy drinks are branded. Toothpaste has 4 out of 5 dentists recommending it.
That 5th dentist ended up with a gag in his mouth, handcuffed to concrete at the bottom of the river. He had three kids. They miss him. If you see him call me.
