Daily Kos's explanation for Gas Prices

This is for real from the Daily Kos:

If the oil companies kept their prices at a consistently high level, consumers would lose hope of them ever descending and making their gas-guzzler SUVs affordable again. Then the consumers would go out and buy Hondas and Priuses, thereby reducing the demand and thus the profits of the oil companies. So instead, the price of gas jumps around, and consumers are thereby given incentive to hope that "it will come down again soon".

It's sooooo bad that I had to post.